At Smiggle, we’re passionate about getting kids excited about school and fostering a life-long love of learning. We also believe in the power of positivity, encouraging our young fans to believe in themselves, express their individuality and most importantly, be kind to others!

We take immense pride in supporting communities, charities and initiatives that help families and children in need, especially whilst they’re on their educational journey. Here’s just some of the remarkable organisations Smiggle currently supports. We’d love for you to get involved too!

Smiggle believe it’s important that all kids feel safe and confident at school, so they can be their best selves in the classroom, out on the playground, and when they are learning online. And we think the very best way to prevent and reduce bullying is to always choose kindness.





Smiggle is proud to be a long-standing official charity partner of anti-bullying organisation Dolly's Dream in Australia.

Smiggle believe it’s important that all kids feel safe and confident at school, so they can be their best in the classroom, out on the playground, and when they’re learning online. And we think the very best way to prevent and reduce bullying is to always choose kindness ...

Dolly's Dream is committed to changing cultures and behaviours to prevent bullying, and to increase the understanding of the effects of bullying and its profound impact. Below are just some of the ways Dolly’s Dream supports the community:

Dolly’s Dream Support Line: A free and confidential mental health support line where no referral is needed and is open 24/7 to anyone who needs support.
Call or text 0488 881033 to connect with a qualified counsellor.

Workshops: A range of online safety and anti-bullying workshops that can be tailored to students of all ages, as well as parents, teachers and the general community

Parent Hub: A free online information hub where the research has been done for you. Read from the most trusted information sources about online safety and bullying.

Family Tech Plan: A free, online interactive tool designed to help families have an open conversation about technology use, and – together – commit to making time to reconnect.

Smiggle and Dolly's Dream have created a Choose Kindness keyring that you can purchase for just $2 with all proceeds going to Dolly's Dream and their important anti-bullying programs.
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The Alannah and Madeline Foundation is an extraordinary not-for-profit organisation in Australia that is dedicated to helping children and young people live free from violence and trauma wherever they live, learn and play. Through care, prevention and advocacy, they fight for a child’s right to be safe, so their future is strong ...

The Alannah & Madeline Foundation’s best-known symbols of support are their Buddy Bags. Buddy Bags are backpacks thoughtfully packed for vulnerable children across Australia experiencing crisis, trauma, or doing it tough in emergency foster care. These children often arrive scared and alone, separated from parents or siblings, with nothing more than the clothes they are wearing. When they open their Buddy Bag, the first thing they see is a teddy bear, followed by essentials from a toothbrush and toothpaste to PJs, underwear and educational products.

Smiggle is proud to be the Foundation’s Official Buddy Bag Partner. Since 2019, Smiggle has provided complimentary products for inclusion in the Buddy Bag program, and from 2023 has expanded our support by manufacturing and supplying 9,000 Giggle backpacks to used in the Buddy Bag Program.

For children in need one backpack can mean the world.
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The Diana Award is proud to be the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world.
The Diana Award’s mission is to empower young people to lead that change through a range of initiatives which unlock children’s potential, inspire action and create opportunities, ensuring that no young person is left out or left behind ...

Did you know that a staggering 83% of children experience bullying in the UK? The Diana Award is on a mission to change that statistic. The Diana Award Anti-Bullying Programme engages young people, parents, and teachers in a united effort to reshape attitudes, behaviours, and the very culture surrounding bullying. By empowering kids through targeted school programmes, they equip them with the skills and confidence needed to confront bullying head-on, whether it occurs online or offline.

Smiggle and The Diana Award have created a Choose Kindness keyring that you can purchase for just £1.50/€1.50, with all proceeds going to the Diana Award’s Anti-Bullying Programme, and as part of their support for young people and their families.
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Smiggle is also proud to have provided product support to these amazing charities and continues to help children’s educational and anti-bullying causes wherever we can.